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Deborah Romm – A Cultural Agent and Marketing Genius in 19th Century Europe

CISMORセミナー

CISMOR Seminar series (no.6/2019)

Deborah Romm – A Cultural Agent and Marketing Genius in 19th Century Europe

日時： 2019年11月18日（月）16:40-18:10
場所： Shisei-kan meeting room (3rd floor), Imadegawa Campus, Doshisha University
発表者：
  • Prof. Mordechai (Motti) Zalkin ( Professor, Dept. of Jewish History, Ben-Gurion University )
要旨：
In the second half of the nineteenth century Deborah Romm turned her family publishing house into one of the largest in Europe.
The lecture will discuss her management and marketing methods, for which she is considered as the most important cultural agent in contemporary Jewish world.

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